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Emergence of the Kidult Market
Adults are increasingly purchasing toys for themselves, driven by a powerful mix of nostalgia and the desire for escapism. This trend challenges the conventional view that toys are exclusively for children and reveals a growing appetite among adults to reconnect with their past in a playful and imaginative manner. A significant factor fueling this phenomenon is the deep-seated sense of nostalgia that many adults experience. Childhood memories of simpler times and beloved characters have proven to be enduring and potent motivators for contemporary consumers. As adults navigate the complexities of modern life, they find solace and comfort in familiar and whimsical toys that evoke cherished moments from their past. In 2023, data from the United States highlights the substantial economic impact of this trend, with adults accounting for 17.3% of total toy sales. This segment generated approximately $6.7 billion in revenue, marking an impressive growth of 8% compared to the previous year. These figures not only demonstrate the profitability of tapping into the adult market but also underscore a shift in consumer behavior that is reshaping the industry. The global footprint of the kidult market is evident as similar patterns have emerged in Europe and Asia. Consumers in these regions are equally drawn to the appeal of toys that offer a gateway to the past. International markets are witnessing a surge in demand, reflecting a worldwide recognition of the value that nostalgia and escapism provide to adult buyers. Psychologically, the attraction of toys for adults lies in their ability to offer a temporary respite from the stresses of everyday life. The act of engaging with a toy can serve as a form of meditation or stress relief, enabling individuals to momentarily escape into a world where imagination prevails over routine responsibilities. This emotional connection has transformed the way adults view play, making it a vital component of their self-care routines. The rising trend among adult consumers has significant implications for toy manufacturers and marketers, who are now expanding their product lines and advertising strategies to cater to this demographic. Companies are revisiting classic designs and reinventing them to appeal to adult sensibilities while retaining the charm and authenticity that originally captivated them. This strategic shift has led to innovative collaborations, limited edition releases, and an overall diversification of the toy market. As the kidult market continues to flourish, industry stakeholders are reexamining the cultural and economic forces at play. The blending of nostalgia with the contemporary need for escapism has created a robust consumer segment that shows no signs of slowing down. The future of the toy industry is poised to embrace a broader audience, one that values the timeless joy of play regardless of age.
Gifts & Toys
Infosys Limited
Global leader in next-generation digital services and consulting, dedicated to helping clients navigate the complexities of the digital economy. Headquartered in Bangalore, Infosys is celebrated for its pioneering work in software development, IT consulting, and business process outsourcing, serving Fortune 500 companies and governments worldwide. Its commitment to innovation is evident in the continuous evolution of its service offerings, which include artificial intelligence, automation, and cloud-based solutions that enable organizations to drive efficiency and competitive advantage. Driven by a passion for technological excellence and sustainable business practices, Infosys invests heavily in research and development through its innovation hubs and digital labs. The company’s customer-centric approach and robust training initiatives ensure that it remains at the forefront of industry trends while empowering a global workforce. By combining technical prowess with a commitment to corporate social responsibility, Infosys not only fuels economic growth but also contributes significantly to the digital transformation of businesses around the globe.
Computers & Internet
Suncor Energy Inc.
Major integrated energy company in Canada, recognized for its leadership in the production of synthetic crude from oil sands as well as its conventional oil and natural gas operations. Headquartered in Calgary, Alberta, Suncor’s diversified portfolio spans upstream exploration and production, refining, and marketing, enabling it to deliver a steady supply of energy while managing the complexities of the global energy market. Its commitment to operational excellence and technological innovation has positioned Suncor as a cornerstone of Canada’s energy sector. Beyond its core energy operations, Suncor is dedicated to sustainability and environmental stewardship. The company continually invests in advanced technologies and research initiatives aimed at reducing greenhouse gas emissions, improving energy efficiency, and mitigating environmental impact. By balancing commercial success with robust community engagement and sustainable practices, Suncor Energy not only drives economic growth in Canada but also sets new benchmarks for responsible energy production on a global scale.
Energy & Minerals
Westpac Banking Corporation
One of Australia’s oldest and most established financial institutions, providing a broad array of banking, wealth management, and insurance services. Based in Sydney, Westpac has a long tradition of supporting the Australian economy through innovative financial products and a deep commitment to customer service. The bank plays a pivotal role in connecting individuals, businesses, and communities through its comprehensive financial solutions and robust digital banking platforms. Known for its focus on sustainability and responsible lending, Westpac continually strives to integrate ethical practices and environmental stewardship into its business operations. The institution invests in technological innovation to enhance service delivery and improve financial accessibility while ensuring that its practices benefit the wider community. Westpac’s balanced approach to growth, innovation, and corporate responsibility makes it a key pillar in Australia’s dynamic financial landscape.
Services & Organizations
Shenzhen Sunrui Machinery
Manufacturer of affordable mechanical presses, coil blanking lines, destackers, transfer systems, coil feeding lines, decoilers, straighteners, and press feeder machines, among others. We are dedicated to providing our customers with reliable and high-quality equipment. With years of experience and continuous technological advancements, we are able to tailor our products to meet the specific needs of our customers. We constantly strive for improvement, focusing on delivering superior quality, effective solutions, and exceptional after-sales service. At SUNRUI Machine, we understand the importance of customer satisfaction and aim to exceed expectations. Our team is committed to providing reliable and efficient equipment to enhance productivity and streamline processes in various industries. We invite you to explore our wide range of products and experience the reliability and performance that SUNRUI Machine is known for. Trust us to meet your equipment needs and join our growing list of satisfied customers.
Machinery & Equipment
Urban Totes
Every bag tells the story of empowerment, functionality, and style. Founded by a dynamic husband-and-wife team, our journey began with a simple mission: to create the perfect companion for the multitasking mom. As parents ourselves, we understand the challenges of balancing a busy lifestyle while striving to maintain a sense of self and style. Urban Totes is more than just a business, it's a movement towards embracing the daily adventures of motherhood. Each tote is designed with the utmost attention to detail, crafted to support women in their various roles—whether it’s a trip to the playground, a day at work, or a weekend getaway. Our bags feature smart compartments for organization, durable materials for the unpredictability of life, and stylish designs that reflect the latest trends.
Apparel & Textiles
Liqui Group
Recently awarded Top 100 Architects and Designers of the World 2023, Liqui® Group was founded in 2007 by furniture designer and maker Cameron Fry after being short-listed for New Designer of the Year. The company has grown into a multi award-winning, multi-disciplined design house with a reputation for detail-focused creative thinking and a belief that things can be different. We operate in the fields of interior design, fit-out, product, branding, and digital marketing. Our work spans multiple sectors, from office, restaurant and hospitality to retail, exhibition and public space. We believe things can be different. As a design house, this outlook translates into the desire to create and design the best. As an organisation we exist to show that sustainable design is not a compromise, but instead the driving force behind great design. For us it is not enough to just be focused solely on the way something looks and functions, instead it’s the challenge of creating something that resonates, stands the test of time and does good. We partner with like minded individuals and organisations who share this outlook and who also share in our belief that things can be different.
Offices & Supplies
L'Oréal S.A.
L'Oréal is the world's largest cosmetics and beauty company, renowned for its expansive portfolio of skincare, haircare, makeup, and fragrance products. With a history spanning over a century, L'Oréal has continuously pushed the boundaries of beauty innovation through extensive research and a commitment to excellence. The company’s global reach is reflected in its diverse brands and products that cater to a wide array of consumer needs, making it a leader in the beauty industry. Beyond its product offerings, L'Oréal is deeply committed to sustainability and ethical business practices. The company invests heavily in research to develop eco-friendly formulations and sustainable packaging solutions, ensuring that beauty and environmental care go hand in hand. With initiatives focused on inclusivity, innovation, and corporate social responsibility, L'Oréal continues to set industry benchmarks and shape the future of beauty worldwide.
Beauty & Cosmetics
Shandong JM Fitness Equipment
Specializing in manufacturing fitness equipment, their product range includes strength machines, plate-loaded, pin-loaded, racks, benches, cardio equipment, treadmills, stair masters, ellipticals, spin bikes, and various gym accessories. With CE, ROHS, and ISO9001 certifications, the company supports OEM/ODM custom orders and aims to establish long-term business partnerships. Professional expertise, competitive pricing due to in-house manufacturing, fast production with 11 production lines and 352 employees, and excellent customer service with a long warranty period and quick response times. Their products have been exported to over 100 countries, including the USA, Australia, the UK, France, Brazil, Japan, and India, receiving positive feedback worldwide. As a leading custom gym equipment manufacturer, the company is committed to delivering superior quality and service to its global clientele.
Sports & Leisure
The Idea Room
The Idea Room has grown and expanded with a full-service showroom and boutique offering services from full-service design to furnishing projects and a source to order materials, furniture, and decor. In 2021, we expanded our business to an e-commerce store, Copper & Tweed, that ships our furniture nationwide. We are a family centered business. We work hard, but also firmly believe in finding a balance. Our “family first” philosophy is what we credit for our success — without our families’ support, we wouldn’t be able to dedicate ourselves to providing the best designs and resources for our clients and customers. We offer a wide variety of services with the overall goals of both finding you the best deals and pricing, and creating timeless designs that will serve and bring joy to you and your family for years to come.
Household
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