Leader in the Italian retail insurance market and one of the most important insurers in the world. The company was founded when the Italian branch of Assicurazioni Generali was transferred to INA Assitalia and the name was changed to Generali Italia SpA. The insurance activities of the Toro Group (Toro, Lloyd Italico and Augusta) were subsequently integrated. Since 2015, they have been present in Italy with a single brand.

Our purpose is "to enable people to create a safer and more sustainable future by taking care of their lives and dreams". We act with our business, our people and our commitment to society to contribute to the economic, social and environmental (ESG) well-being of the country, generating a concrete and positive impact. With 11 million customers, we are the leading insurer in Italy. Aware of this responsibility, we take on the role of guide to govern the change and contribute to a growth of value for our employees, customers, agents and overall all the stakeholders of the Company and the Country system.