Join Free True Sanity
7 W 45th St Ste 1605, New York NY 10036, United States
From timeless solitaires to modern halos, engagement rings reflect your unique love story. Explore styles that capture forever, classic, contemporary, and everything in between. True Sanity is an online jewelry platform founded by a group of young, passionate jewelers (since last four generations) from Jaipur. The journey began with a shared frustration: the realization that the jewelry industry often lacks transparency and fairness.
We constantly found ourselves explaining to friends, family, and even strangers why a stunning piece didn’t have to come with an outrageous price tag—or why we weren’t chasing massive profit margins. Traditional markups, unclear sourcing, and vague pricing just didn’t sit right with us. So, we set out to build something different. True Sanity is our answer—a brand rooted in honesty, integrity, and radical transparency. We believe you deserve to know exactly what you’re buying, how it was made, and where it came from.
We constantly found ourselves explaining to friends, family, and even strangers why a stunning piece didn’t have to come with an outrageous price tag—or why we weren’t chasing massive profit margins. Traditional markups, unclear sourcing, and vague pricing just didn’t sit right with us. So, we set out to build something different. True Sanity is our answer—a brand rooted in honesty, integrity, and radical transparency. We believe you deserve to know exactly what you’re buying, how it was made, and where it came from.
