Shiro Co., Ltd.

We strive to maximize the power of ingredients nurtured by harsh nature. We use the finest ingredients found all over the world, generously and luxuriously, and create our products with as few unnecessary ingredients as possible. This is our belief. Nutritious rice sake lees are used to make lotion, gagome kelp is used to make mascara, flax is used to make nail polish, ginger is used to make lip butter, and beautiful flowers are used to make wearable fragrances. We must never forget to be grateful to nature and use its bounty carefully without wasting any.

What is true beauty? We work with materials every day, simply and honestly, and only make things that we ourselves would truly want to use. We hope that these things will bring out your charm and bring you smiles and confidence. The abundant blessings of the sea and the earth awaken the strong, gentle, and beautiful energy that lies dormant within us. Bringing happiness to the world is our wish.