HUR Oy

HUR Oy develops intelligent exercise equipment and digital training systems for rehabilitation, active ageing, inclusive wellness and sports rehabilitation. Its portfolio combines pneumatic strength machines, cardio equipment, balance and testing systems, benches, chairs, unweighting equipment and exercises delivered through a mobile application. NaturalTransmission™ uses air resistance and integrated lever arms to follow muscular movement patterns and adjust resistance to natural force generation, with the aim of reducing joint and connective tissue loading. HUR SmartTouch connects equipment through a computerized system for managing individual programmes, monitoring progress and tracking outcomes.

Founded in 1989 as a research project at the University of Technology, Helsinki, HUR has retained close relationships with universities, knowledge institutes and strategic partners. Research in biomechanics and exercise physiology informs its equipment, software, medical concepts and consulting services, including exercise prescription aligned with international treatment guidelines. The company serves rehabilitation and medical teams, senior living environments, wellness facilities, educational institutions and research settings, where its low starting load enables participation by weaker users. Its quality management system is certified to ISO 13485:2016 and ISO 9001:2015 across production, assembly, service and customer care, and its distribution network reaches more than 70 markets.