Established
2012
Visual supplier profile
Verified Supplier
Safe Direction
Manufacturer of crash barrier and guardrail safety solutions for roads, bridges, car parks, and warehouses in Smeaton Grange, Australia. Products include energy absorbing barriers engineered for Australian conditions and MASH compliance.
Product Gallery
Employees
11 to 50
Annual Revenue
$4.7 million
Business Type
Manufacturer
Certifications
ISO 9001:2015ISO 14001:2015ISO 45001:2018
Primary Focus
Guardrail Barriers, Crash Barriers, Safety Barriers
About This Company
Australia's leading manufacturer of crash barrier systems and guardrail safety solutions, Safe Direction supplies comprehensive protective barriers designed for roads, bridges, car parks, and warehouses. The company's proprietary brands including RamShield, RhinoStop, CrocGuard, HammerBeam, and BikerShield serve construction firms, road authorities, property managers, and industrial operators seeking to enhance vehicle containment and protect against errant vehicle impacts. What distinguishes these products is their engineering specifically tailored to Australian conditions and vehicle fleet characteristics, combined with innovative energy absorbing designs that yield upon impact while managing higher loads than traditional barrier systems.
Safe Direction has established itself as the recognized industry leader through full scale crash testing of its barrier systems to validate compliance with MASH (Manual for Assessing Safety Hardware) standards and independent evaluation by Austroads road agencies. The company's technical expertise spans computer simulation analysis, proprietary crash cushion designs, and motorcycle protection rail systems that address specialized safety requirements. With trusted installation across car parks, warehouses, and roadways throughout the nation, the supplier demonstrates commitment to motorist safety through rigorous performance validation and development of solutions that exceed standard safety requirements.
Location
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