Business Type
Retailer
Visual supplier profile
Smiggle
Supplier of colourful and unique school and leisure products including backpacks and pencil cases. Established in Melbourne with retail presence in London, United Kingdom, and international markets including Asia and Europe.
Product Gallery
Primary Focus
Stationery
Established
2003
Employees
501 to 1,000
Annual Revenue
$229.8M
About This Company
Smiggle is the ultimate destination for your school and leisure essentials. From backpacks to pencil cases, Smiggle is the original creator of all things colourful, fun, unique and on trend. The brand was established in 2003 in Melbourne, Australia and swiftly opened 20 stores around the country. By 2007, Smiggle had joined the Just Group – owned by Premier Investments Limited, the ASX listed retail conglomerate. Its unique product offering and store experience has garnered an unprecedented following, becoming the hottest place for all things back to school.
Fast-forward to 2016 and Smiggle stores could also be found in the United Kingdom, Ireland, New Zealand, Singapore, Malaysia and Hong Kong. From 2018, Smiggle had become so sought after, that iconic international department store retailers Selfridges and Harrods in London, Le Bon Marche in Paris and Shinsegae in South Korea launched their first Smiggle “shop in shop” concessions.
Location
Singapore
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