Smiggle
Colourful school and leisure product supplier operating retail locations across UK, Europe and Asia. Review wholesale capabilities and product specifications
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About This Company
Smiggle is the ultimate destination for your school and leisure essentials. From backpacks to pencil cases, Smiggle is the original creator of all things colourful, fun, unique and on trend. The brand was established in 2003 in Melbourne, Australia and swiftly opened 20 stores around the country. By 2007, Smiggle had joined the Just Group – owned by Premier Investments Limited, the ASX listed retail conglomerate. Its unique product offering and store experience has garnered an unprecedented following, becoming the hottest place for all things back to school.
Fast-forward to 2016 and Smiggle stores could also be found in the United Kingdom, Ireland, New Zealand, Singapore, Malaysia and Hong Kong. From 2018, Smiggle had become so sought after, that iconic international department store retailers Selfridges and Harrods in London, Le Bon Marche in Paris and Shinsegae in South Korea launched their first Smiggle “shop in shop” concessions.
Fast-forward to 2016 and Smiggle stores could also be found in the United Kingdom, Ireland, New Zealand, Singapore, Malaysia and Hong Kong. From 2018, Smiggle had become so sought after, that iconic international department store retailers Selfridges and Harrods in London, Le Bon Marche in Paris and Shinsegae in South Korea launched their first Smiggle “shop in shop” concessions.
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