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Spin Master

Global children's entertainment company based in Toronto, Canada, offering innovative toys, digital games, and entertainment content including PAW Patrol, Bakugan, Kinetic Sand, Hatchimals, and more.

Canada Address 225 King St W #200, Toronto, ON, M5V 3M2, Canada
Type
Toy Company
FocusEntertainment, Digital Games
Established
1994
Employees
1,001 to 5,000
Annual Revenue
$2.025B
2025
Country
CanadaCanada

About This Company

Leading global children's entertainment company, creating exceptional play experiences through its three creative centres: Toys, Entertainment and Digital Games. Spin Master is best known for its innovation in toys and games including award-winning brands like PAW Patrol®, Bakugan®, Kinetic Sand®, Air Hogs®, Hatchimals®, Rubik’s Cube® and GUND®, and is the global toy licensee for other popular properties.

Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol and numerous other original shows, short-form series and feature films. Spin Master has an established presence in digital games, anchored by the Toca Boca® and Sago Mini® brands, offering open-ended and creative game and educational play in digital environments.

Location