Abercrombie Adds Third Party Footwear as Sales Slow

This video examines how Abercrombie & Fitch is responding to moderating growth and tougher retail competition by adding third party footwear brands including Puma, Frye, Hunter and G.H. Bass. Viewers will see how the retailer is borrowing elements of Aritzia’s merchandising approach to broaden its assortment beyond core apparel. For retail buyers, sourcing teams and brand partners working with apparel manufacturers and textile suppliers, the report offers a practical look at how established fashion retailers may use branded footwear partnerships to create cross category demand. It also highlights why assortment planning, supplier relationships and complementary product selection matter when apparel sales begin to slow.

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