Why Adults Are Spending Billions On Toys For Themselves

Adults are now the fastest growing toy buyers, spending more than $7 billion a year in the US on Lego, plush toys, Hot Wheels, Barbie dolls, and Sonny Angel figures. This video follows the shift from kids shelves to adult collectors, and shows how toy manufacturers are responding with products made for grown fans. Inside Mattel’s California design center, you will see how Barbie and Hot Wheels prototypes are developed, then meet collectors across the country, from a Maryland man with a record setting Hot Wheels collection to a New York entrepreneur buying and reselling Sonny Angel figures.

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