Apacs Sports (M) Sdn. Bhd.

Established in 2002, Apacs Sports (M) Sdn. Bhd. promotes and distributes sports equipment for domestic and international markets. Its portfolio is centred on badminton, with rackets, apparel, footwear, bags, grips and court-related accessories, including nets, posts and rubber mats. The company also serves the squash, tennis, padel, pickleball and running categories, positioning the business across racquet sports and athletic activities. APACS expresses the brand’s emphasis on aggressive play, power, accuracy, control and speed.

Wholesale distribution is a defining part of the company’s operating model. The business has developed a network spanning 50 countries, including markets across Asia, Europe, the Middle East, the Americas, Africa and Oceania, alongside more than 600 sporting goods dealers and retail stores in its domestic channel. Its marketing team studies changing sports markets locally and internationally, while its sales team identifies client requirements and determines suitable product solutions. This combination of category breadth, dealer reach and export distribution gives the company an established role in supplying sports goods through wholesale channels.