Kodak Survived 100 Years. Here Is How They Plan to Survive 100 More
Most companies don't make it past 20 years. Kodak has survived over a century and CEO Jim Continenza says they are just getting started. From a debt crisis that nearly wiped the brand off the map to an unexpected comeback fueled by a Hollywood film revival, this is one of the most surprising corporate turnaround stories in recent memory. In this interview, Continenza breaks down exactly how Kodak clawed its way back, why film is making a genuine return in the entertainment industry, and what the company is betting on to stay relevant for the next 100 years. If you follow business strategy, brand comebacks, or the film industry, this one is worth your full attention.
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