POLA Inc.

POLA Inc. combines cosmetics development with professional beauty services, centering its business on skin care, skin analysis, and esthetic treatments. Its principal brands include B.A, White Shot, Wrinkle Shot, APEX, and Red B.A, with product development spanning cleansing, facial care, sun care, base makeup, color cosmetics, body care, hair care, fragrance, health foods, and beauty foods. The company also supplies hotel amenities and gift products. B.A represents its highest tier of beauty care, while White Shot and Wrinkle Shot address care associated with uneven tone and wrinkles. Brand-connected esthetic programs extend these product families into treatment services based on proprietary techniques inspired by anatomy.

Founded in 1929, the company has built a long operating history in beauty products and direct customer service. Its distribution model combines an online sales channel with a network of about 2,500 POLA stores, where skin analysis, esthetic treatments, and product collection services are available. Manufacturing operations include facilities in Shizuoka and Fukuroi, which have received ISO 9002, ISO 9001, and ISO 14001 certification. POLA also works with business partners through a commissioned sales channel and has introduced a corporate formation model within that network, reinforcing the role of independent business operators in its commercial reach.