Can E.l.f. Beauty's $1B Rhode Deal Reignite Growth?
E.l.f. Beauty is betting big on Rhode, but the real question is whether a $1 billion deal can keep growth moving after a sharp earnings stumble. This video breaks down how the company went from a billion dollar fiscal year to buying its way into more premium retail, including Sephora, while still relying on mass market channels. It also looks at why investors reacted badly to its latest results and what that says about the brand's next phase. For more on the broader market around beauty product manufacturers, this is a useful snapshot of where the category may be heading next.
Suppliers
Canada
Cheekbone Beauty
One of the first Indigenous owned and founded cosmetics companies. Drawing from Indigenous teachings and Jenn's Indigenous roots, our produc
United States
Skin Beauty Solutions
A natural glowing skin and a confidence in choosing products for the best skin of your life starts here. We treat skin by age and skin conce
United States
Tasalon Beauty Supply LLC
Whether you have set up a brand-new salon in California, or are looking to revamp an existing one, you want to go for the best salon supplie
United States
Fix Beauty Co
Fix Beauty Co is a team of Award-Winning Professional Airbrush Tanning, Makeup Artists, & Hair Stylists, with over 15 years of combined expe
China
Yuyao Solo Beauty Cosmetic Packging Co., Ltd
Developed from Huangjiabu Forge Beauty Plastic factory, was found in 2008, is professional in designing. Processing, producing cosmetic pack
Articles
How Sephora Built One of the Most Profitable Beauty Models in Retail
Sephora did not become a global beauty giant by chance. Its success comes from understanding how people truly enjoy discovering makeup and s
The Art of Clean Ethical Beauty
The conversation around beauty has shifted toward a simple question. What are we putting on our skin, and why does it matter. That question
Organic Cosmetics Sourcing Guide: A Compliance Playbook
Procurement managers chasing the organic beauty opportunity eventually run into the same wall. The demand signals are unmistakable, retail p
Wellness as a Status Symbol
Wellness has become the filter through which many people now evaluate their beauty routines. The focus is shifting away from quick results a
Trends Reshaping the Cosmetics Industry
Beauty trends rarely move in a straight line. They shift as people rethink what they want from their routines and how those routines fit int
Videos
POV Beauty Turned Edutainment Into Millions of Views
Most partnerships fail but this one built a viral beauty brand from the ground up. In this conversation, POV Beauty co founders Mikayla Nogu
The Dark Side of K-Beauty: What the Global Skincare Craze Is Actually Costing
Every year, tens of thousands of people fly to Seoul chasing the latest skin treatments, from microneedling to non-invasive lifting, fueling
How Mammoth Brands Builds a Portfolio Beyond Harry’s
We examine how Mammoth Brands, the owner of Harry’s, is building a consumer packaged goods portfolio to challenge established companies such
Why Estée Lauder Is Cutting 7,000 Jobs to Rebuild Growth
Estée Lauder is under pressure after slowing sales in China, weak innovation, and more market share losses sent its stock down nearly 50% in
What Makes Bulgarian Rose Oil So Pricey
Why does a single kilogram of Bulgarian rose oil sell for up to fifteen thousand dollars and who is actually paying for it? In this video, w