Can E.l.f. Beauty's $1B Rhode Deal Reignite Growth?

E.l.f. Beauty is betting big on Rhode, but the real question is whether a $1 billion deal can keep growth moving after a sharp earnings stumble. This video breaks down how the company went from a billion dollar fiscal year to buying its way into more premium retail, including Sephora, while still relying on mass market channels. It also looks at why investors reacted badly to its latest results and what that says about the brand's next phase. For more on the broader market around beauty product manufacturers, this is a useful snapshot of where the category may be heading next.