How Mammoth Brands Builds a Portfolio Beyond Harry’s

We examine how Mammoth Brands, the owner of Harry’s, is building a consumer packaged goods portfolio to challenge established companies such as Procter & Gamble and Unilever. The video follows the company’s shift from a direct-to-consumer shaving brand toward retail expansion and its acquisition of Coterie diapers, showing how online audience development can support shelf placement and brand growth. For retail buyers, distributors, and procurement teams evaluating personal care suppliers, it offers context on how emerging brands use digital demand, category expansion, and acquisitions to compete for retail distribution. Watch to understand the commercial model behind Harry’s owner, the role of retail channels, and the supplier landscape changing across everyday consumer products.