Lego Was Nearly Bankrupt. Now It Runs the Toy Industry
Most toy companies are fighting to stay relevant. Lego is quietly pulling further ahead, and the strategy behind it is more interesting than you'd think. This video breaks down how Lego built one of the most resilient businesses in consumer products, from its early bet on adult collectors and blockbuster franchises like Marvel and Harry Potter to a global manufacturing network spanning Hungary, Vietnam, Mexico and a brand new Virginia facility arriving in 2027. If you want to understand what a company looks like when it genuinely plays the long game, this is a great place to start.
Suppliers
Denmark
LEGO Group
Beacon of creativity and quality, celebrated worldwide for its iconic interlocking brick system that
Romania
D-Toys S.A.
Offers a variety of puzzles and games designed for both adults and children, including board games,
Italy
Quercetti & C. S.r.l.
Quercetti produces educational toys and games designed for children across all age groups, from infa
Germany
Hape International AG
Sustainable wooden toy manufacturing, founded in Germany in 1986. They source fast growing plantatio
Germany
Ravensburger AG
Variety of puzzles and games including jigsaw puzzles, 3D puzzles, board games, and trading card gam
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