POC Sweden AB

We are a safety and performance pioneer on a global mission: protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. At the core of everything we believe and do lies data, research, and rigorous testing. Whether on the mountains, trails, or winding roads, a ride with POC is a ride protected by science. Every one of our products starts the same: by finding and defining a problem.

What follows is a meticulous process guided by three core principles: safety, performance and design. From material selection to shaping to colour and everything in between, every product decision is weighed according to these principles until we achieve the best possible harmony between the three, resulting in well-crafted protection for elite-level performance. But harmony does not mean conformity. With an explorative and curious mindset, we’re not afraid to create products that break convention and stand out from the crowd.