Why Retail Brands Are Opening In Store Coffee Shops

Uniqlo, Coach, Louis Vuitton and Dior are all adding cafes to their stores, and they are not alone. This video looks at how retailers are using coffee and other food service ideas to keep shoppers in the store longer and give them a reason to come back. It also shows how earlier players like Capital One and Ralph Lauren helped set the pace for this trend. For a wider look at the operators and products behind these concepts, see food and beverage suppliers. If you want to understand why in store cafes are spreading across retail, this is a quick, useful watch.