The Hidden Coffee Test That Shapes What Buyers Pay

Watch elite coffee graders evaluate beans through cupping and sensory testing. See how expert quality assessment determines coffee prices, standards, and futures trading worldwide.

About Video

A few floors above Wall Street, some of the world’s most important coffee decisions are made one sip at a time. This video takes you inside the private tasting room where elite coffee graders inspect beans, smell aromas, slurp samples and decide which coffee meets the strict standards of the global commodity market. Watch to see how expert coffee cupping helps shape coffee prices, quality benchmarks, futures trading and the massive supply chain behind every cup.