Why Wellness Clubs Are Becoming the New Third Place

In a world that feels more digital than ever, wellness membership clubs are drawing people back into shared spaces that offer real connection. This video looks at how Othership and Bathhouse are helping redefine the idea of the third place, a space outside home and work where community can grow. It also shows why this model is resonating with consumers who want in person experiences, not just another app. For businesses tracking shifts in leisure demand, it is a useful snapshot of what is changing across gym equipment wholesalers and the wider sports and leisure market.