Who's Dominating Athleisure Right Now And Why It Isn't Giants Like Nike And Lululemon

The CNBC Marathon looks at how the activewear market is being reshaped as established leaders like Nike and Adidas face pressure from rapidly growing competitors. It highlights Nike’s struggle to recover from weak earnings and strategic missteps that have allowed newer brands to gain ground, while showcasing the sharp rise of On Running and Vuori as they expand sales, attract major investment and challenge long‑standing industry dominance. The program offers a clear view of where legacy companies are faltering, where emerging players are excelling and how the next phase of the sportswear market is taking shape.