Toy Companies and the Film Industry
Hasbro and Mattel are looking to Hollywood to revive their momentum in 2026, hoping that a wave of major films will put their characters back in the spotlight and lift sales that have been dragging. With big releases from franchises like Marvel and Star Wars on the way, both companies are betting that movie buzz will spark fresh interest in their brands and bring new shoppers back to the toy aisle.
Suppliers
United States
Hasbro Inc.
Established itself as a global powerhouse by blending classic toy lines with innovative, story-drive
India
Derewala Industries Ltd.
Manufactures gold, silver, and fashion jewellery, serving leading brands worldwide since 1987. Their
United States
Hoover & Strong Inc
Hoover & Strong supplies mill products, findings, bands, bridal jewelry, finished jewelry, diamonds,
China
Handan City Habibi Trading Company
Leading electric toy car manufacturer focused on quality, innovation, and professional excellence. T
China
BAI Inflatables
At BAI Inflatables, we take great pride in being a leading name in the inflatable products industry.
Articles
The Journey to Greener Toys
Sustainability has become a defining influence in the modern toy market, reshaping how products are
Emergence of the Kidult Market
A growing share of adults are turning to toys as a way to reconnect with familiar characters, past h
The Joy Economy: Why the World Fell Back in Love With Toys
For the better part of three years, the toy industry was quietly unraveling. Sales were softening, c
Unwrapping the Best-Selling Gifts and Toys
Gift giving has always reflected the tastes and priorities of its time, and the most popular toys of
Videos
What Barbie Taught the World About Reinventing a Brand
Barbie spent decades as the most dominant toy brand on the planet, then the 2023 movie gave her a se
Lego Was Nearly Bankrupt. Now It Runs the Toy Industry
Most toy companies are fighting to stay relevant. Lego is quietly pulling further ahead, and the str
The Strategy Behind Build-A-Bear's Revival
Build-A-Bear is posting record profits nearly three decades after it first opened its doors, and it
How NYC Diamond District Reclaims Gold Scraps for Profit
When the price of gold surged past four thousand dollars an ounce, we spent a day inside a busy bull
The Unexpected Rise of Labubu and Pop Mart
It started with a simple blind box but somehow turned into a global obsession worth billions. In thi