Toy Companies and the Film Industry
Hasbro and Mattel are looking to Hollywood to revive their momentum in 2026, hoping that a wave of major films will put their characters back in the spotlight and lift sales that have been dragging. With big releases from franchises like Marvel and Star Wars on the way, both companies are betting that movie buzz will spark fresh interest in their brands and bring new shoppers back to the toy aisle.
Suppliers
Hasbro Inc.
Established itself as a global powerhouse by blending classic toy lines with innovative, story-driven experiences that captivate audiences o
Xiuyuan Jewelry Co.,Ltd
Manufactures stainless steel jewelry and cremation jewelry for wholesale and OEM buyers. Its product lines include jewelry sets, necklaces,
Derewala Industries Ltd.
Manufactures gold, silver, and fashion jewellery, serving leading brands worldwide since 1987. Their product range includes chains, casted j
Hoover & Strong Inc
Hoover & Strong supplies mill products, findings, bands, bridal jewelry, finished jewelry, diamonds, and gemstones to jewelry businesses. Th
Handan City Habibi Trading Company
Leading electric toy car manufacturer focused on quality, innovation, and professional excellence. The company maintains strict quality cont
Articles
The Journey to Greener Toys
Sustainability has become a defining influence in the modern toy market, reshaping how products are designed, sourced, and packaged. Consume
Emergence of the Kidult Market
A growing share of adults are turning to toys as a way to reconnect with familiar characters, past hobbies, and the sense of ease that defin
The Joy Economy: Why the World Fell Back in Love With Toys
For the better part of three years, the toy industry was quietly unraveling. Sales were softening, consumer enthusiasm was hard to pin down,
Unwrapping the Best-Selling Gifts and Toys
Gift giving has always reflected the tastes and priorities of its time, and the most popular toys often reveal as much about culture as they
China Toy Safety Testing: Settle Timing Before Quotes
A buyer collecting children's safety testing quotes from Chinese labs usually asks about price first and timing last, and that order is back
Videos
What Barbie Taught the World About Reinventing a Brand
Barbie spent decades as the most dominant toy brand on the planet, then the 2023 movie gave her a second life and pushed Mattel to over a bi
Lego Was Nearly Bankrupt. Now It Runs the Toy Industry
Most toy companies are fighting to stay relevant. Lego is quietly pulling further ahead, and the strategy behind it is more interesting than
The Strategy Behind Build-A-Bear's Revival
Build-A-Bear is posting record profits nearly three decades after it first opened its doors, and it is doing so at a moment when most toy co
Why Adults Are Spending Billions On Toys For Themselves
Adults are now the fastest growing toy buyers, spending more than $7 billion a year in the US on Lego, plush toys, Hot Wheels, Barbie dolls,
How NYC Diamond District Reclaims Gold Scraps for Profit
When the price of gold surged past four thousand dollars an ounce, we spent a day inside a busy bullion exchange in New Yorks Diamond Distri