Why Vail Resorts Is Losing Skiers in a Growing Industry

Vail Resorts built the Epic Pass into a ski subscription model that drives nearly $1 billion in revenue before the ski season even starts each year. But today Vail’s resorts are facing growing competition from other passes and independent mountains, along with criticism over lift ticket prices and crowded slopes. WSJ visited Vail Resorts to learn more about how they changed the economics of the entire ski industry and whether the mega pass model can keep growing.