TRIXIE Heimtierbedarf GmbH & Co. KG

Pet supplies for dogs, cats, small animals, birds, garden animals and terrarium animals form the core business of TRIXIE Heimtierbedarf GmbH & Co. KG. Founded in 1974, the company supplies about 6,000 items, spanning everyday care, feeding, play, rest, transport, safety and seasonal needs. Its assortment includes grooming tools and products, toys, snacks, beds, harnesses, protective footwear, cooling products, travel accessories and animal enrichment items. The company develops many product lines internally through its specialists and designers, while incorporating advice from external animal experts and developers. Product testing by office dogs contributes directly to the assessment of dog-focused items such as beds, harnesses and toys.

From its headquarters in Tarp, the business serves more than 8,500 specialist shops in 100 countries. It employs more than 600 permanent staff, maintains more than 100 temporary positions, and has field sales personnel serving Germany, Austria, the United Kingdom, France, the Netherlands, Belgium and Luxembourg. The business combines wholesale distribution with product development and a focus on animal-appropriate implementation, complaint handling and changing consumer requirements. Sustainability and social commitment are established parts of its corporate work, including marine conservation projects supported through the BE NORDIC product series. Its workplace culture also integrates animal welfare into daily operations, with dogs welcomed at work and used as voluntary product testers and models where suitable.